Branding // Design Layout // Marketing Strategy // Copywriting
Frazee Gardens is a massive retail garden center and the long-time dream of the owners Greg & Lisa Frazee that came to reality in the spring of 2008. Greg also owns Brownsburg Landscape (BBL).
In addition to developing a cohesive branded look for their retail signage and marketing, I worked to address the problem created by having two brands blended under one roof. Though the customer bases were not the same for each company, they shared some characteristics like taking a general interest in their home’s curb appeal. I cross-marketed the landscape company’s capabilities in the garden center on shopping bags, baskets, carts and posters. Ads for the garden center’s many workshops and sales were added inside the billing door hangers for landscape and lawn services customers.
I planned many events for the garden center and included the landscape customers on a VIP invitation list. I started the garden center’s facebook profile and began posting workshops and events on social media. Frazee Gardens quickly built a following by being responsive to gardener’s questions. Their page has grown to nearly 15,000 followers over the past 8 years. As one of the last brick and mortar necessities, it’s important that Frazee Gardens and BBL have kept the conversation going.
